Repurpose Your Blog Post: 3 Ways to Maximize One Piece of Content
You’ve spent hours creating that perfect blog post, pouring your heart and soul into it. You’ve published it on your website, and now it's sitting there quietly waiting to be discovered.
The power of a single blog post is underestimated. But it doesn’t have to end there.
For many small business owners, the power of a single blog post is underestimated. But it doesn’t have to end there! That one piece of content can be the foundation for an entire month’s worth of content across multiple platforms.
Why Repurposing Is Key
Repurposing content is more than just a time-saver. It’s an efficient way to maximize the value of the effort you’ve already put into your work. By taking one blog post and breaking it down into smaller, bite-sized pieces, you create a consistent stream of content that reinforces your message. It also helps prevent burnout because you don’t have to start from scratch every time you need to post something new.
So, how do you get the most out of that one blog post? Here are three powerful ways to repurpose it into a month of content:
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.
1. Break It Down for Social Media
Social media thrives on bite-sized, easy-to-digest content, and your blog post can give you everything you need to fuel your feeds for weeks!
Create Carousels: Carousels are a popular trend on Instagram, and the algorithm loves them! Pull a few key points from your blog post and turn them into engaging carousel posts. Whether it’s Instagram or LinkedIn, this type of content works well across both platforms.
Quote Graphics: Every blog post has those standout moments – the golden nuggets of advice or thought-provoking statements. Pull some of these gems and turn them into eye-catching quote graphics that you can share on all your social platforms.
Video Reels: If you're feeling a bit more adventurous, why not create a reel or a quick video summarizing your top tip from the blog post? People love consuming content in video format, and short, entertaining videos work well on Instagram, Facebook, and even LinkedIn.
2. Convert It Into Email Content
Your blog post doesn’t just have to live on your website. It can serve as the foundation for an email newsletter or an entire email series!
Newsletter: Use the main point of your blog post as the focus of your next newsletter. It’s an easy way to provide your audience with valuable content in a format they’ll enjoy and engage with.
Email Series: Take it a step further! If the blog post covers a topic with multiple thoughts or topics, why not break it down into a series of mini emails? A nurture sequence or even a seasonal series can keep your audience engaged and looking forward to your next email.
3. Repurpose as Video or Audio Content
Sometimes, your audience wants to hear you talk, and what better way to deliver that than turning your blog post into a video or podcast episode?
Talking Points: Take your blog post and turn it into a script for a video or podcast. This could be a quick Instagram Reel, a YouTube video, a short clip for Facebook or LinkedIn, or even a full podcast episode if you’ve got more to say on the topic.
Training Clips: If your business involves educating or providing value to your audience, use your blog post to create short training clips. Whether it's a quick tutorial or an informational video, these clips can be shared across social media or used for a course.
The Bottom Line
You put the work in by creating that blog post, so why not share it again – but with a twist! Repurposing content saves you time, reduces burnout, and keeps your messaging consistent across all your platforms. Most importantly, repetition builds trust. Your audience needs to hear the same message in different formats before it truly sinks in.
Your Homework: Choose one blog post you’ve already written (or the next one you write!) and repurpose it into at least three different pieces of content. Whether it's social media posts, emails, or video/audio content, take that one piece of content and give it new life.
Tag me on social and share your work with me – I can’t wait to see what you create!