Plan With Purpose: Holiday Content Made Easy
With a little planning, content over the holidays doesn't have to be forgotten.
It’s easy for your social media presence to fall to the bottom of your to-do list…let’s fix that.
The next two months can get hectic…both personally and professionally. Between family events, end-of-year projects, networking gatherings, and holiday get-togethers, it’s easy for your social media presence to fall to the bottom of your to-do list.
But with a little planning, it doesn't have to be forgotten.
Key Dates to Keep in Mind
Here’s a quick list of upcoming days to take note of when thinking about your content strategy:
Veterans Day – November 11
World Kindness Day – November 13
Thanksgiving – November 27
Black Friday – November 28
Small Business Saturday – November 29
Cyber Monday – December 1
Giving Tuesday – December 2
Winter Solstice – December 21
Christmas – December 25
New Year’s Eve – December 31
You definitely don’t need to post for every holiday. Just choose the ones that align with your values or your brand’s message. A thoughtful post for one or two meaningful dates can have more impact than daily posts that feel rushed or off-brand.
Make It Work For You
Here’s how you can stay visible without feeling overwhelmed:
Batch your content now. Set aside an hour this week to map out what you might want to share.
Repurpose content. Reuse blog posts, newsletters, or quotes that still hold value.
Schedule in advance. Use tools like Meta Business Suite or Later to automate posts.
Keep it simple. A quick photo with a heartfelt caption or a one-line post can go a long way.
Themes to Focus On
November is a wonderful month to focus on gratitude and appreciation. This could be toward your clients, colleagues, team, or just a personal reflection on what you’re thankful for this year.
December lends itself naturally to reflection and anticipation…a chance to look back at the year’s growth and begin thinking ahead to what’s next.
Need help staying on top of your content during the busy season? Let’s chat about simple ways to streamline your strategy.