Marketing Options for Small Business Owners

THE OPTIONS

01. Social Media

Social media doesn’t have to mean posting every day or being on every platform. I help small business owners establish a clear, consistent presence that feels manageable and reflects their brand well. Whether you’d prefer hands-on support or guidance to manage it yourself, we’ll create a practical plan…including strategy, content calendars, captions, branding direction, and scheduling…so your social media works for you instead of becoming another stress point.


02. Email Marketing

Email marketing should feel organized and intentional…not rushed or inconsistent. I help you set up or refine your email system, whether that means building it from the ground up or improving what you already have. From list organization and automation to newsletter structure and content planning, we’ll create a system that keeps you connected to your audience in a steady, manageable way. Ongoing management or hands-on guidance are both available depending on your needs.


03. Content Creation

Content creation goes beyond just posting…it’s about making sure your visuals and messaging support your overall strategy. I help plan and create branded graphics, carousel posts, reels, launch content, and structured messaging that feels cohesive across platforms. Whether I’m producing the content or helping you organize and repurpose what you already have, the goal is clarity and consistency without unnecessary overwhelm.


04. Website

Your website should clearly reflect who you are and what you offer — without feeling cluttered or confusing. I support small business owners in building or refreshing Squarespace websites with organized structure, thoughtful messaging, and cohesive branding. From layout planning and content refinement to launch support, we focus on creating a site that feels polished, clear, and ready to represent your business confidently.

Ready to simplify your marketing and build a stronger foundation?


Specialty Support

In addition to ongoing marketing support, I offer focused, situational services for launches, events, and meaningful milestones.

Event & Milestone Content Capture

On-site support to capture thoughtful, behind-the-scenes content in real time…whether for a business launch, brand event, or personal celebration. The goal isn’t just documentation; it’s creating intentional content that tells the story clearly and can be shared, repurposed, or preserved long after the moment has passed.

Note: Content creation complements rather than replaces professional videography. A videographer focuses on cinematic, edited storytelling, while content creation captures real-time, behind-the-scenes moments designed for immediate sharing and repurposing.

For event or milestone content capture inquiries, please email your event date and details here so we can discuss availability.

“What truly distinguishes Amy is the content she captures at weddings. She has an incredible eye for detail and storytelling, documenting not only the beauty of each event, but also the behind-the-scenes moments that showcase the level of thought, expertise, and heart that go into every celebration.”

- Adrianna D.

Frequently Asked Questions

  • I primarily support clients on Instagram, Facebook, and LinkedIn for social media. For email marketing, I work primarily with Flodesk, helping with setup, design, automation, and ongoing management. For websites, I currently build and update sites on Squarespace.

    If you're using a different platform, we can discuss whether it’s the right fit or if a transition would better support your goals.

  • I don’t offer one-size-fits-all packages. Every business is at a different stage, so after our initial conversation, I create a tailored proposal based on your goals, priorities, and level of support needed. This ensures the scope of work feels intentional, realistic, and aligned with where you are right now.

  • We begin with a conversation to clarify your goals and priorities. From there, I outline recommended next steps and a proposed scope of work tailored to your business.

    Once we move forward, we establish a clear workflow and organized system for communication and content planning, ensuring everything feels structured and manageable. Meetings are typically held via Zoom, with ongoing collaboration handled efficiently between sessions.

  • Both options are available. Some clients prefer fully managed support, where I handle strategy, planning, and content creation on their behalf. Others want guidance and structure so they can confidently manage their own marketing.

  • Your level of involvement depends on the type of support you choose. Some clients prefer fully managed services, while others want guidance and structure so they can confidently handle their own marketing. We’ll determine a workflow that fits your schedule and comfort level.

  • While improvements in clarity and organization can happen quickly, meaningful growth takes consistency. My focus is on building a strong foundation first, so your marketing efforts remain sustainable rather than reactive.

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