Marketing Tips

Notes on Marketing & Simplicity

A mix of real-life marketing insights, practical tips, and simple ways to stay organized and consistent. This is where I share what’s working, what I’m noticing, and ideas you can actually apply…without overthinking it. Think of it as a place to check-in, reset, and find a little clarity in your marketing.

MOST RECENT POSTS


Amy Zdilla Amy Zdilla

If You Don’t Know Where to Start, Start Here

What I see now is that when a client doesn't know where to start, it's usually because there are multiple ideas, messages, offers, platforms, and advice all coming from different directions.

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Amy Zdilla Amy Zdilla

It’s Not You…It’s Your Marketing

If your marketing has felt more overwhelming than usual, don't be hard on yourself. It may not be the lack of effort that needs attention. It may be a simple structure.

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Amy Zdilla Amy Zdilla

Questions Become Your Content

These are real questions and each one could easily become a blog post, a carousel, a graphic, or even a full email on its own.

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Amy Zdilla Amy Zdilla

Writer's Block is a Real Thing

Writer's block is a real thing. We sit down to write content for social media, a blog, or an email newsletter, and our fingers suddenly just sit on the keyboard.


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Amy Zdilla Amy Zdilla

Mapping Out Key Dates and Observances

If you’re a small business owner, I highly recommend keeping a simple list like this handy. Think of it as a planning tool, not a pressure-filled checklist. I even researched a few quirky observances that were in line with my own business as potential content ideas.


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Amy Zdilla Amy Zdilla

Twenty-Five Thoughts from 2025

I remember during my year-end reflection in 2023, I found myself thinking back on the lessons that stood out most from the year.


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Amy Zdilla Amy Zdilla

Perfection Isn’t the Perfect Formula

Coming from someone who used to feel like everything had to be perfect before taking the next step, trust me when I say this: perfection isn’t the perfect formula.


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